I've built a career out of seeing what matters—and turning it into movement.

My life outside work sharpened that approach, too. I've spent years studying herbalism and nature education because I'm fascinated by how living systems work: what changes when you pay closer attention, understand the relationships between things, and stop treating one visible symptom as the whole problem. That is also how I look at a business.

I'm equally interested in what makes people feel part of something. I've produced live experiences and spent years at festivals, but I also start soup clubs, game nights, trips, and community gatherings in my own life. All of it has taught me the same lesson: people do not simply respond to promotion. They respond to meaning, participation, and belonging.

Extensive time in South America and Ireland taught me to enter unfamiliar environments with curiosity instead of assumption. Motherhood made prioritization less theoretical. Live events taught me that a beautiful strategy is useless if it cannot survive contact with a deadline, a budget, a team, and doors opening at six.

These are not disconnected interests. Together, they shaped a way of working: look closely, understand the system, connect what others are treating separately, decide what matters most, and make the next move possible.

At this point in my career, I want to apply that judgment where it can make a genuine difference—to events I'd want to attend, brands I'd happily bring into my home, products I'd tell my friends about, and ideas that deserve to find their people.