Direction
Business and marketing priorities, positioning, audience strategy, go-to-market planning, channel decisions, and where the real growth opportunities are.
FRACTIONAL MARKETING LEADERSHIP
Senior marketing leadership, without another full-time executive.
For purpose-driven companies with good ideas, ambitious goals, and more marketing activity than clarity. I step in to set direction, align the people doing the work, and turn scattered efforts into a strategy the business can actually execute.
Tell me what's happeningPrefer a two-line email instead of a form? Email Holly directly.
TIME + INVESTMENT
Ongoing leadership, with a defined commitment.
Monthly retainers start at $3,000 for a defined block of hours. We agree on the scope and level of support before we begin. Plan for 7–20 hours a week and an initial three months. Your quote reflects the weekly involvement and responsibilities we agree on; additional hours are billed separately. If you want a one-time assessment and plan first, start with a Marketing Reset.
You can ask for an estimate by email before completing the intake form.
FROM THE BIG PICTURE TO THE REAL WORLD
I understand the plan—and what it takes to bring it to life.
YOU MAY NOT NEED MORE MARKETING
You may need someone to lead it.
The founder or CEO is still acting as the head of marketing.
The team is busy, but the work doesn't feel connected.
Everyone has ideas, but no one owns the priorities.
Agencies, freelancers, and internal teams are operating in separate lanes.
A launch, expansion, or major transition is approaching.
You need senior thinking, but not another full-time executive.
WHAT I ACTUALLY DO
I step into the gap between strategy and getting it done.
Leadership
Team direction, agency and freelancer oversight, clearer ownership, executive alignment, hiring decisions, and better ways to make the hard calls.
Infrastructure
Customer journeys, CRM and lifecycle strategy, campaign planning, measurement, reporting, workflows, calendars, and the systems that keep work connected.
Momentum
Turning decisions into action, unblocking stalled initiatives, keeping priorities moving, and stepping into high-impact execution when it is genuinely needed.
HOW AN ENGAGEMENT WORKS
Embedded enough to make a difference. Flexible enough to fit the actual need.
Understand
I get underneath the business, audience, economics, team, and what has already been tried.
Prioritize
We decide what matters now, what can wait, and where time or money is being lost.
Lead + adjust
I create the plan, establish ownership, help drive the work, and adjust as the business changes.
Engagements generally range from 7–20 hours per week, with a 7-hour weekly minimum and an initial three-month commitment. We agree on a consistent level of support so I can reserve the right amount of time and stay meaningfully involved. Additional hours can be added and billed separately when needed.
CASE STUDIES
Different challenges. A closer look at the work.
A FEW THINGS I'VE HELPED MAKE HAPPEN
9K→65K+CRM audience growth
300K+communities built and supported
10K+product sales through partnerships
I've led teams from one person to nearly twenty and helped emerging products move from launch through national expansion—across consumer technology, mobility, wellness, healthcare, sustainability, food, music, and live events.
Some of my most relevant work has happened inside organizations where discretion matters. I'm happy to talk through applicable experience and results once I understand what you're navigating.
WHAT COLLEAGUES SAY
“Holly is an exceptional teammate, marketing professional, and overall amazing human. I was impressed with her ability to take a seemingly overwhelming project, break it down into bite size pieces, and get it done!”
Iris Tarou · Former colleague
“Holly is a smart and strategic marketer, a thoughtful brand builder, a creative writer, and a persuasive leader that always brings fresh dynamic thinking to each situation.”
Tom Valasek · Former manager and Chief Commercial/Marketing Officer
“Would absolutely recommend her to anyone looking for marketing/social strategy and tactical support.”
Andrew Casden · Former manager and Director of Research, Insights & Strategy
A GOOD FIT
For organizations whose marketing has become more complicated than their current leadership structure can handle.
This work is especially useful for founder-led companies, small and midsize organizations with an existing team, brands managing several outside partners, and companies approaching a launch, expansion, repositioning, or period of meaningful change.
I'm at my best with organizations that want honest assessment, are willing to make decisions, and value a leader who can see the big picture without losing sight of what it takes to get the work out the door.
START WITH THE DETAILS
Tell me what's happening.
Share what you're building, how marketing works today, and where things feel stuck. Use the form if you'd like to share more context before we talk, or contact me directly above. You don't need to choose an engagement first.
Prefer a two-line email instead of a form? Email Holly directly.