HOLLY BRINKMAN

THE MARKETING RESET

What changes when you see the whole picture?

A bounded strategy engagement: an outside review of your marketing and a practical 90-day plan. For businesses, independent consultants, and personal brands.

Start with 20 questions. See what’s working, where the gaps are, and what deserves your attention.

Take the free scorecardPrefer paper? Download the PDF ↓

Prefer a two-line email instead of a form? Email Holly directly.

FORMAT + INVESTMENT

A focused project with a clear finish.

The Marketing Reset centers on a focused review, priorities, and a practical 90-day plan. The Deep Dive allows for a broader exploration. We agree on the scope and price before work begins; you can request an estimate by email without completing the intake form.

Ongoing implementation and team leadership are a separate conversation. If that is what you need, explore fractional leadership.

THE MARKETING RESET SCORECARD

Let’s play a game.

It’s 20 questions, but with no guessing and no right (or wrong) answers.

It’ll take you 5 minutes or less and give you a clear picture of where you’re at—and how a reset can help.

20 questions. 100 possible points. Let’s see where your marketing stands.

Download the printable scorecard (PDF) ↓Open the scorecard on its own →
Section 1 of 50 of 20 answered

STRATEGY + PRIORITIES

Score each statement from 1–5.

  • 1 Not at all / We have no idea
  • 2 Barely
  • 3 Somewhat
  • 4 Mostly
  • 5 Absolutely

01We can clearly explain who our best customer is, what they need, and why they choose us instead of the alternatives.

02We know which 2–3 marketing priorities matter most right now—and our time and budget actually reflect those priorities.

03Our marketing channels work together as part of a strategy rather than feeling like a collection of disconnected activities.

04We know what we should stop doing, not just what we want to add next.

WHAT COMES NEXT

What would happen if you started over?

Not your business.

Your marketing.

What would you keep?

What would you cut?

Where would you stop spending?

Where would you spend more?

What could you automate?

What could you simplify?

What are you already paying for but barely using?

What could you do for free that you’ve overlooked?

And if you stopped making decisions based on “this is how we’ve always done it,” what would you build instead?

THAT’S THE MARKETING RESET.

A focused outside look at your marketing—and a practical plan for what to do next.

I’ll dig into what you're doing now, what you're spending, what's working, what's not, and what you actually want your marketing to accomplish.

We'll look across the big picture: your strategy, audience, messaging, channels, spend, customer journey, tech stack, data + attribution, organic opportunities, and execution.

I'm not there to sell you media, software, an agency retainer, or whatever the shiny new marketing thing happens to be.

I'm there to answer a much more useful question:

If this were my marketing budget, team, and business—what would I do next?

HERE’S WHAT YOU WALK AWAY WITH.

A Marketing Reset Strategy

A clear assessment of what I found, where I see the biggest gaps and opportunities, and what I think deserves your attention.

This isn't an exhaustive audit of every piece of marketing you've ever done.

We're looking for the things that can actually change the trajectory.

Your Keep / Cut / Change / Build List

KEEP — What's working and worth protecting.

CUT — What's costing time or money without doing enough for you.

CHANGE — What has potential but needs to work harder.

BUILD — What's missing altogether.

The Low-Hanging Fruit

The opportunities sitting right in front of you.

That might be an audience you're not talking to. Customers you're not re-engaging. A partnership you haven't activated. A tool you're barely using. An easy website fix. A neglected email list. A piece of content that could be doing much more. Or something you're currently paying to accomplish that you could be doing organically.

Some of the best marketing opportunities don't require another dollar of marketing spend.

Your Short-Term Wins

What can you realistically change, test, fix, launch, or stop doing now to create momentum?

We'll identify the handful of moves most likely to make a difference in the coming weeks—not give you a list of 47 things you should theoretically be doing.

Your Long-Term Plays

Not everything worth doing pays off next Tuesday.

We'll identify the investments worth making for the next 6–12 months: things like your owned audience, lifecycle marketing, SEO, partnerships, content, community, brand, customer retention, data, or infrastructure.

The goal is to balance:

What can work now + what can compound later.

YOUR 90-DAY MARKETING PLAN

This is where all of it becomes actionable.

You'll leave with a prioritized roadmap for the next three months:

What happens first.

What happens next.

What can wait.

And what you can stop worrying about altogether.

Plus, we'll walk through the whole thing together so you understand why I'm recommending it—not just what ended up in the deck.

THE GOAL ISN’T TO GIVE YOU MORE MARKETING TO DO.

It’s to help you make better decisions about the marketing you’re already doing.

Maybe you need to spend more.

Maybe you need to spend less.

Maybe the budget is fine and it’s going to the wrong places.

Maybe you’re sitting on a goldmine of customers, content, partnerships, data, or organic opportunities nobody has had the time to use.

Maybe your strategy is solid and your systems are the problem.

Or maybe, if you were building your marketing operation today instead of inheriting every decision that came before it, you’d build something completely different.

That’s what we’re going to figure out.

TWO WAYS TO RESET

The right depth for your business.

THE MARKETING RESET

For founders, small businesses, and lean teams that know their marketing could be working harder—but don't need a massive consulting engagement to figure out why.

You’ll walk away with:

  • A focused review of your current marketing
  • A clear Marketing Reset strategy deck
  • Keep / Cut / Change / Build recommendations
  • Low-hanging fruit + no/low-cost opportunities
  • Your highest-priority short-term wins
  • The long-term plays worth investing in
  • A prioritized 90-day marketing plan
  • A 60-minute strategy session with me to walk through it all

The point isn't to give you more marketing to do. It's to help you decide what's actually worth doing.

TALK TO ME ABOUT A MARKETING RESET ↗

THE MARKETING RESET: DEEP DIVE

For when things are a little more complicated.

Maybe you have multiple products or audiences. A larger team. Significant paid spend. Years of data. A complicated tech stack. Multiple agencies or partners. Attribution nobody trusts. Or a lot of people with very different opinions about what should happen next.

The Deep Dive starts with everything in the Marketing Reset, then goes further.

Depending on the business, that can include:

  • Deeper channel + performance analysis
  • Marketing spend analysis
  • Data + attribution
  • Tech stack + integration review
  • Customer journey analysis
  • Stakeholder conversations
  • Deeper team + workflow review
  • Scenario planning around where to cut, protect, shift, or increase investment
  • More detailed strategic recommendations

You'll still leave with clear priorities and a 90-day plan.

We'll just go considerably further to get there.

TALK TO ME ABOUT A DEEP DIVE ↗

Most Resets run $2,500–$5,000 depending on depth.

NOT SURE WHICH ONE YOU NEED?

You don't need to know before we talk.

Tell me what's happening, and I'll tell you which level of Reset I think makes sense—or whether I think you need one at all.

Your score tells you where you stand.

The Marketing Reset tells you what to do next.

BOOK A 30-MINUTE CALL ↗

PREFER TO WRITE FIRST?

Tell me what’s happening.

Share what you’re building and what you’d like your marketing to do better. If you’ve taken the scorecard, you can include your score below.

Prefer a two-line email instead of a form? Email Holly directly.

By submitting this form, you agree that I may use the information you provide to respond to your inquiry. See the privacy notice.

CASE STUDIES

Different challenges. A closer look at the work.

Systems + customer journeys

Wellness + personal growth

Connecting the marketing activity to the information that matters.

A fragmented technology stack and repeated full-list emails were making growth harder to manage. I led a CRM migration and rebuilt the approach to segmentation, lifecycle marketing and attribution.

Read the case study

Partnerships + new markets

GenZe · Mahindra

What if our biggest customer wasn't a person?

I initiated the relationship with GenZe’s largest shared-mobility partner, helping open a B2B growth channel alongside the consumer business. That network later helped turn a climate summit into a citywide Free Ride Day.

Read the case study

Community + live experiences

High Sierra Music Festival

How do you move a legacy festival without losing the magic?

As High Sierra moved from Quincy to Grass Valley, I connected word of mouth, referrals, street teams, the band contest, social, email and website strategy to bring longtime fans along and welcome new ones.

Read the case study