THE MARKETING RESET SCORECARD
Let’s play a game.
It’s 20 questions, but with no guessing and no right (or wrong) answers.
It’ll take you 5 minutes or less and give you a clear picture of where you’re at—and how a reset can help.
20 questions. 100 possible points. Let’s see where your marketing stands.
Download the printable scorecard (PDF) ↓STRATEGY + PRIORITIES
Score each statement from 1–5.
- 1 Not at all / We have no idea
- 2 Barely
- 3 Somewhat
- 4 Mostly
- 5 Absolutely
01We can clearly explain who our best customer is, what they need, and why they choose us instead of the alternatives.
02We know which 2–3 marketing priorities matter most right now—and our time and budget actually reflect those priorities.
03Our marketing channels work together as part of a strategy rather than feeling like a collection of disconnected activities.
04We know what we should stop doing, not just what we want to add next.
CASE STUDIES
Different challenges. A closer look at the work.
Systems + customer journeys
Wellness + personal growth
Connecting the marketing activity to the information that matters.
A fragmented technology stack and repeated full-list emails were making growth harder to manage. I led a CRM migration and rebuilt the approach to segmentation, lifecycle marketing and attribution.
Read the case studyPartnerships + new markets
GenZe · Mahindra
What if our biggest customer wasn't a person?
I initiated the relationship with GenZe’s largest shared-mobility partner, helping open a B2B growth channel alongside the consumer business. That network later helped turn a climate summit into a citywide Free Ride Day.
Read the case studyCommunity + live experiences
High Sierra Music Festival
How do you move a legacy festival without losing the magic?
As High Sierra moved from Quincy to Grass Valley, I connected word of mouth, referrals, street teams, the band contest, social, email and website strategy to bring longtime fans along and welcome new ones.
Read the case study