18+ years of senior marketing leadership, strategy, and hands-on execution to deliver Fractional Marketing Services, Marketing Resets, and 11th Hour Event Marketing Support.
Strategy · creativity · follow-through
WHICH ONE IS FOR YOU?
Not sure where to start? Take the free 5-minute Marketing Reset scorecard →
EXPERIENCE CHANGES HOW YOU SEE THE PROBLEM
The industries and circumstances changed, but the work kept teaching me the same thing: progress starts when you see the whole system, identify what actually matters, and give people a clear way to move forward.
Marketing + Events Work
Ongoing leadership when your business needs direction. An independent reset when you need a fresh perspective. Expert hands when your countdown is speeding up.
The team is busy, the priorities keep multiplying, and no one has enough altitude—or authority—to decide what matters most.
I step in as a senior marketing partner to set the strategy, make the hard calls, focus the team, and keep the work moving—without requiring another full-time hire.
Whether you're doing a lot of marketing, a little marketing, or have no idea where to start, the Marketing Reset is a great way to pause, reprioritize, and make a shift.
I take an outsider approach to the big picture: what you're spending, what you're making, what's working, what's eating time or money, and where the real opportunities are. Then we figure out what to keep, cut, change, or try next.
No incentive to sell you more services. No 97-slide strategy deck. Just a clearer picture of what I'd do if it were my business.
For when the event is happening whether you're ready or not.
Festivals, retreats, camps, launches, and live events have a funny way of getting very real, very fast. I jump in when go time is 4–12 weeks away to figure out what matters most, fill the gaps, and make the biggest impact to get things across the finish line.
CASE STUDIES
EXPERIENCE BY THE NUMBERS
I've led teams from one to nearly twenty people—and I'm equally comfortable setting the strategy, untangling the system, or rolling up my sleeves to get the thing out the door.
11TH HOUR
The date is close. The team is stretched. Ticket sales matter. The list is long. Time is short.
See how it worksPERSONAL + PROFESSIONAL COACHING
Separate from my marketing work, I coach people through professional crossroads, relationships, divorce, parenting, reinvention, big transitions, and the general messiness of being human.
You can come here just for coaching. You can also talk with me about how a career or life change connects to the business you're building.
Enter the coaching spaceCREATIVE PURSUITS
A field guide for getting outside, getting curious, and learning how to learn from the world around you—with your kids or entirely on your own.
Read the story
Two best friends turning years of honest conversation into a podcast about work, relationships, motherhood, friendship, identity, ambition, reinvention, and the strange business of being a person.
Read the storySTART A CONVERSATION
Book a complimentary 30-minute conversation. It's a real working session—not a hard sell—and we'll use it to get clear on what's happening and whether I'm the right person to help.
Prefer to write first? Send a note. I'll reply within one business day.